The Perfect Savings Plan

Studies show that Americans are not putting enough money into savings.

I think I’ve come up with the perfect savings plan. Even better than the one that rounds up your credit card purchases to the next dollar and puts the difference into a savings account. Here’s my plan:

Whenever you hear a GEICO commercial on the radio, you put $1 in a jar. When you see a GEICO commercial on TV, you put $2 in a jar.

So far, I’ve saved $49.

And that’s just since yesterday morning.

To paraphrase their commercial, “I’ve just saved a bunch of money by listening to GEICO.”

Seriously, I can’t believe the number of commercials GEICO has on the airwaves. The only saving grace seems to be that the commercials are varied. Some have the lizard, some have actors, and some are mini-dramas. They used to have the cavemen, but put them on hold when the got their own sitcom. I never understood the appeal of those guys.

And how can these commercials be effective, anyway? After hearing them so often, is there anyone out there who will say, “Wow, it just dawned on me that I should check them out.”? Are there that many new listeners who are hearing the commercials for the first time, who already have automobile insurance and who can be persuaded by a lizard to switch to GEICO?

At some point, the law of diminishing returns has to kick in.

But they must be doing something right.

After all, they got me to write about them, didn’t they?

Take that, Allstate.